Privacy Policy


Privacy & cookies
Cookies are small data files that a website can transfer to an individual?s computer hard drive for record keeping. Cookies can make websites easier to use by storing information about your preferences on a particular website. The information may remain on your computer after the Internet session finishes and you leave the website but you can delete them using some browsers, manually or using system utilities. Most internet browsers are pre-set to accept cookies.

If you wish to restrict or block the cookies which are set by NPG websites, or any other website, you can do this through your browser settings. The Help function within your browser should tell you how.

Alternatively, you may wish to visit www.aboutcookies.org which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your computer as well as more general information about cookies. For information on how to do this on the browser of your mobile phone you will need to refer to your handset manual.
Please be aware that restricting cookies may impact on the functionality of the NPG websites. For more information on cookies and their uses, visit www.allaboutcookies.org.

Google Analytics
We use Google Analytics to collect information about how our visitors use and navigate this website. We use this information to report to funders such as the Department for Culture, Media and Sport and to analyse usage of the website so that we can continually work to improve the website and your experience of it. The cookies collect information such as the number of visitors to the site, which pages they visited and whereabouts they came to the site from. This information is anonymous and cannot be used to identify you personally.

Personal data
When you register or use our site to purchase images we collect personal information about you such as your address and contact details. This information is only used for the fulfilment of your order only, and for sending the Rights & Images newsletter, if you opt to receive it. All payment transactions are processed via Worldpay. Read Worldpay's privacy policy.

Third-party cookies
During your visits to the National Portrait Gallery website you may be delivered cookies by third-party websites. When you visit a page with content embedded from, for example, Facebook, Twitter, YouTube or Flickr, you may be presented with cookies from these websites. The National Portrait Gallery does not control the dissemination of these cookies. You should check the third-party websites for more information about these.

Other websites
Our website may contain links to other websites which are outside our control and are not covered by this privacy notice. If you access other sites using the links provided, the operators of these sites may collect information from you which will be used by them in accordance with their privacy policy, which may differ from ours.

Notice and Take down Policy
Please contact us in the event that you are the owner of the copyright or related rights in any of the material on this website, or in a publication or broadcast to which National Portrait Gallery has provided material from its collections, and you believe that the material may be subject to a third party ownership or another legal claim, or you believe that use of this material infringes your intellectual property or any other rights.

We will withdraw the material from our website 24 hours of receipt of your written objection and our initial verification of your complaint, while the matter is investigated. Your objection will be acknowledged within seven working days of receipt.

Please include the following information in your email:
  • Your contact details
  • The full details of the material you believe has made the infringement and where you found it
  • Proof or statement that you are the rights holder


Please send your query to rightsandimages@npg.org.uk and a member of the Rights and Images team will deal with your enquiry as soon as possible.

How to contact us
If you have any questions or concerns about our privacy policy, please e-mail us at: newmedia@npg.org.uk